Market intelligence/Consumer/Ratings & Reviews
Market intelligence

Ratings & Reviews

How shoppers rate Northfield SKUs vs the category — across retailer review streams, social shop pages and third-party communities.

12 SKUs8 retailersVerified buyersReviews + Q&A
Avg rating · Northfield
4.32★
across 12 SKUs
Reviews · 90d
8,142
+12.4% vs prior
NPS · estimated
+38
Cat avg +29
Negative drivers
3
Sweetness · price · packaging
Average rating · 12 weeks
4.32 +0.18 vs cat
W1W2W3W4W5W6W7W8W9W10W11W12
NorthfieldCompetitor avg
Distribution · last 90 days
n = 8,142
  • 5
    5,121 · 62.9%
  • 4
    1,782 · 21.9%
  • 3
    512 · 6.3%
  • 2
    368 · 4.5%
  • 1
    359 · 4.4%
Reviews by source · share %
  • Amazon
    38%
  • Walmart.com
    24%
  • Kroger
    14%
  • Target
    10%
  • Reddit r/snacks
    8%
  • Influenster
    6%
Theme sentiment · % positive vs negative mentions
  • Crunch / texture
    1,842
  • Flavor balance
    1,620
  • Sweetness level
    1,318
  • Price / value
    1,118
  • Bag / packaging
    894
  • Sustainability claim
    612
Positive %Negative %
vol = mentions / 90d
Per-SKU performance · last 90 days
SKURatingReviewsΔ vs 90dTrendAction
Honey-BBQ 12oz4.6 ★1,842+0.18
Sea-Salt Multipack4.4 ★1,320+0.06
Spicy Dill 6oz4.1 ★984−0.12
Plant-Min Bites 8oz3.8 ★412−0.21
Cheddar Twists 9oz4.5 ★1,218+0.04

Verbatim review intelligence

5
Honey-BBQ 12ozAmazon

“Best BBQ flavor I have had in years. The honey is balanced — not too sweet.”

Mar 18
2
Spicy Dill 6ozWalmart.com

“Bag arrived crushed and the heat is way down from last batch. Switching back to old recipe.”

Mar 17
3
Plant-Min BitesTarget

“Texture is rubbery. Flavor is fine but I would not buy again at this price.”

Mar 16
5
Cheddar TwistsInfluenster

“Kids destroyed a bag in 10 minutes. Now a household staple — please do not change.”

Mar 15