Market intelligence/Consumer/Ratings & Reviews
Market intelligence
Ratings & Reviews
How shoppers rate Northfield SKUs vs the category — across retailer review streams, social shop pages and third-party communities.
12 SKUs8 retailersVerified buyersReviews + Q&A
Avg rating · Northfield
4.32★
across 12 SKUs
Reviews · 90d
8,142
+12.4% vs prior
NPS · estimated
+38
Cat avg +29
Negative drivers
3
Sweetness · price · packaging
Average rating · 12 weeks
4.32 +0.18 vs cat
W1W2W3W4W5W6W7W8W9W10W11W12
NorthfieldCompetitor avg
Distribution · last 90 days
n = 8,142
- 5 ★5,121 · 62.9%
- 4 ★1,782 · 21.9%
- 3 ★512 · 6.3%
- 2 ★368 · 4.5%
- 1 ★359 · 4.4%
Reviews by source · share %
- Amazon38%
- Walmart.com24%
- Kroger14%
- Target10%
- Reddit r/snacks8%
- Influenster6%
Theme sentiment · % positive vs negative mentions
- Crunch / texture1,842
- Flavor balance1,620
- Sweetness level1,318
- Price / value1,118
- Bag / packaging894
- Sustainability claim612
Positive %Negative %
vol = mentions / 90dPer-SKU performance · last 90 days
| SKU | Rating | Reviews | Δ vs 90d | Trend | Action |
|---|---|---|---|---|---|
| Honey-BBQ 12oz | 4.6 ★ | 1,842 | +0.18 | ||
| Sea-Salt Multipack | 4.4 ★ | 1,320 | +0.06 | ||
| Spicy Dill 6oz | 4.1 ★ | 984 | −0.12 | ||
| Plant-Min Bites 8oz | 3.8 ★ | 412 | −0.21 | ||
| Cheddar Twists 9oz | 4.5 ★ | 1,218 | +0.04 |
Verbatim review intelligence
5 ★
Honey-BBQ 12ozAmazon
“Best BBQ flavor I have had in years. The honey is balanced — not too sweet.”
Mar 18
2 ★
Spicy Dill 6ozWalmart.com
“Bag arrived crushed and the heat is way down from last batch. Switching back to old recipe.”
Mar 17
3 ★
Plant-Min BitesTarget
“Texture is rubbery. Flavor is fine but I would not buy again at this price.”
Mar 16
5 ★
Cheddar TwistsInfluenster
“Kids destroyed a bag in 10 minutes. Now a household staple — please do not change.”
Mar 15