Workspace·Activemonitoring

Kroger QBR · Mid-South

Due May 12 · 9 deliverables · 4 open actions
PRDMOKMS+2
New this week
5
+2 vs last
Open for review
3
2 high impact
Pinned to brief
4
+1 today
Avg confidence
91%
High-quality feed
Today2
BM-01·Defend Share
F-142 · 3h

Nashville DC allocation cut drove −18% WoW velocity drop on Honey-BBQ 12oz across 7 Kroger Mid-South stores.

$312Kat risk
OperationalPerformance 2°VerifiedLive · todayCritical
EvidenceCircana weekly POS · Kroger Stratum on-hand · Retail Link replen ledger
RoutingPriya · Brand Manager · cc KAM Mid-South
Open →
BM-06·Spot the Pattern
F-138 · 5h

Sea-Salt 8oz is absorbing ~22% of the Honey-BBQ demand gap — within-portfolio trade-down at parity velocity.

$68Kcannibalized
PerformanceConsumer 2°LikelyFresh · 5hMaterial
EvidenceCircana POS · 8-wk · Internal SKU substitution model
RoutingClayface (auto) · cc Brand Manager
Open →
Yesterday2
BM-01·Defend Share
F-131 · 1d

Competitive set is stable — share loss is self-inflicted; the QBR story is execution, not competition.

flatcomp share
CompetitivePerformance 2°VerifiedFresh · 1dNotable
EvidenceCircana · all outlets · Great Value + Lays trend
RoutingDana · Sr Insights · cc Brand Manager
Open →
SA-03·Prove Promo ROI
F-127 · 1d

Memorial Day promo depth tracking 9pp below LY — buyer trimmed depth on 3 SKUs; early-read lift 5pp behind.

$140Kgap
CommercialPerformance 2°LikelyFresh · 1dMaterial
EvidenceRetail Link promo ledger · Internal TPM forecast
RoutingClayface (auto) · cc Trade Marketing
Open →
Earlier this week2
BM-04·Hunt Growth
F-119 · 5d

ACV distribution hit 87% — 2 weeks ahead of plan; authorized stores scanning faster than launch comps.

+12ppvs plan
OpportunityPerformance 2°VerifiedRecent · 5dNotable
EvidenceNielsen scantrack · Launch comp set (n=6)
RoutingPriya · Brand Manager · cc Innovation Lead
Open →
BM-03·Read the Consumer
F-104 · 1w

Honey-BBQ search volume +38% WoW on Kroger.com — demand signal intact; supply, not interest, is the constraint.

+38%search WoW
ConsumerOperational 2°VerifiedRecent · 1wNotable
EvidenceKroger Precision search panel
RoutingClayface (auto) · cc Brand Manager
Open →